Choose Wisely


 Buying a gemstone is often a very different experience than buying a diamond. Gemstones are selected based on favorite colors, wardrobe matches, personality, and fashion trends. While gemstones are judged using the 4Cs, just as diamonds are, each is judged separately. For example, a sapphire is compared to another sapphire, but wouldn't be compared to an emerald or aquamarine. Choose your gemstone jewelry based on your personal preferences. 

Choose your Color


 Having trouble picking the right color? There are so many ways to find out what color she or he likes. Whether it's a birthstone or a color that she or he wears the most. Have confidence knowing that we are here to help find that perfect stone, and the perfect size, at the perfect price! 

Gemstone Mythology


 Gemstones are so fascinating! Their color, properties, myths, and legends are diverse and fascinating. Folklore about stones has been revered and honored for centuries in all cultures. Because so many people are interested in folklore, myth, legend and healing properties of gems, some of those legends and myths can mean so much to so many people. SJ Custom Jewelers strives to learn and teach our clients! 


  • January Birthstone: Garnet -  Garnet comes from the Latin word granatus, meaning grain. Garnet is mostly mined in Southeast Asia, Brazil, and Africa. Occurring in every color except blue, the garnet is a versatile stone, appropriate for a multitude of applications an occasions 
  • February Birthstone: Amethyst -  Amethyst is a member of the quartz family, and ranges in color from light to deep purple. Amethyst is derived from the Greek word emthystos meaning not drunk. The ancient Greeks and Romans made drinking cups out of Amethyst believing that it would prevent intoxication. 
  • March Birthstone: Aquamarine -  Aquamarine (from Latin: aqua marina, \"water of the sea\" was named because of its blue or turquoise color. In the U.S. Aquamarine can be found in Central Colorado, and Wyoming. 
  • April Birthstone: Diamond -  The word Diamond comes from the Greek word adamas, meaning (unbreakable, or unalterable). Diamonds are composed of a single element, and are the purest of all the gemstones. The Diamond is the ultimate symbol of love, and is said to symbolize strength, and enhance relationships. 
  • May Birthstone: Emerald -  Emeralds can range in color from light to dark green. Its name comes from the Greek word smaragdos meaning green gem. Emeralds from Columbia are generally considered the most valuable. 
  • June Birthstone: Pearl -  When thinking of the Pearl the color white usually comes to mind, but you can find pearls in black, gray, blue, yellow cream, lavender and mauve. When purchasing a Pearl you want to consider the surface, luster, color, and shape. The ideal pearl is perfectly round and smooth, but there are many of shapes of pearl. 
  • July Birthstone: Ruby -  The word Ruby is from the Latin ruber, meaning red. The ruby is pink-red in color. The Ruby is is extremely hard, and second only to the diamond in hardness. The ruby is one of the four precious stones, along with sapphire, emerald, and the diamond. 
  • August Birthstone: Peridot -  Peridot is one of the few gemstones that occur in only one color, an olive green. The most valued color is a dark olive-green. 
  • September Birthstone: Sapphire -  Sapphire is from the Greek word sappheiros, meaning blue stone. Although blue is the most well-known color for sapphires, sapphires are made up of any color of corundum except for red, which are rubies. 
  • October Birthstone:  Opal -  97% of the world's Opal is from Australia. Opals fluctuate in color and are often multi-colored. The most valuable is black. 
  • November Birthstone: Topaz or Citrine -  Topaz, the symbol for friendship can be many different colors including black, brown, blue(most common) yellow, green, pink, and red, although pure topaz is colorless.  
  • December Birthstone:  Turquoise - Turquoise is blue-green in color, and was one of the first gemstones to be mined. The largest source of Turquoise is the Southwest United States.